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4 Zero Cost Steps to Grow Any Dental Practice
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"4 Zero Cost Steps to Grow Any Dental Practice"

Dental Marketing Guide

You don’t have a bottleneck, you say? With all due respect, there is greater than a 95% chance you have a bottleneck and don’t realize it. Or you are on your way to creating one. It doesn’t matter if you bring new patients through hygiene or through the doctor’s chair. Either way, you are in or on your way to a bottleneck. 
 
If you had a big piece of spinach between 8 and 9 – wouldn’t you want us to take you off to the side and tell you about it?
 
Of course! As it pertains to this guide, look at us like a good friend who can take you off to the side and whisper in your ear – “your practice is bottlenecked”.

Let us first agree, you might be happy with your dental practice if it is at or beyond capacity and bottlenecked. You might not want to work more! You might not want to expand! You may not care! If this is where you are in your career, we say congratulations! 

For the rest, here are a few reasons why bottlenecks are bad:

The easiest symptom to identify is stagnated revenue growth. If your revenues are mostly flat for 10 to 15 months (usually identified year over year), this would be a good indicator the practice is in the middle of a bottleneck. 
 
Stagnant new patient numbers over a long period of time (10 to 15 months) is another symptom. Having both flat revenues and flat new patient numbers over a long period of time, pretty much assures you have a bottleneck. One is creating the other.

You don’t have to be in the middle of one to see or hear it coming. Self-induced growth bottlenecks are bad – really bad. If you want to avoid or turn a bottleneck around, read on.


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