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A Road Map to Better DTC Advertising
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"A Road Map to Better DTC Advertising"

The time is now to shift to privacy-safe real world data for healthcare marketing, driving higher audience quality and script lift

Pharma marketers are moving away from legacy targeting methods that produce broad, generic, one-size-fits all audiences and toward a more personalized approach that leverages custom segments built to a brand’s unique objectives and core therapeutic advantages.

In this sponsored MM+M eBook, “A Road Map to Better DTC Advertising,” Swoop’s leaders present the advantages of responding to shifts in data-privacy and healthcare marketing’s macro forces of change by instead building audiences generated from real world health data that’s also privacy-safe.

Custom segments that are refined using machine learning (ML) and artificial intelligence (AI) offer a secure way to target audiences. “By getting specific, instead of generic,” noted Swoop’s chief marketing officer John Seaner, “you can create highly differential, brand-specific cluster messages based on real world data, that’s exclusive to the brand. And this results in the ultimate goal of eliciting the behavior that pharmaceutical brands are really looking for, namely Rx lift.”

Swoop’s purpose-built technology helps empower patients to actively participate in their diagnostic and treatment journeys, which benefits brands while furthering health outcomes.

Read more on how to tap into the marketing power of real world health data by downloading this eBook today.


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