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Dynamic multi-channel, synergistic program addresses a brand's main pain points
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"Dynamic multi-channel, synergistic program addresses a brand's main pain points"

A multi-channel, synergistic program addresses a brand’s main pain points

A client was launching a new drug and wanted to support their patients immediately from the
start of therapy.

Previous pain points the manufacturer experienced in this drug category were:

  • High void rate (not picking up 1st Rx)
  • One and Done patients (pick up only one Rx)
  • Short length of therapy (not taking Rx as prescribed)

In this case study, we discuss how:

  • Adheris Health’s expert team of brand specialists designed a multi-channel, synergistic program to address the brand’s main pain points. Infused into the program was in-depth brand and clinical expertise, advanced segmentation, and precision targeting.


Offered Free by: Adheris Health
See All Resources from: Adheris Health

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