A multi-channel, synergistic program addresses a brand’s main pain points
A client was launching a new drug and wanted to support their patients immediately from the start of therapy.
Previous pain points the manufacturer experienced in this drug category were:
High void rate (not picking up 1st Rx)
One and Done patients (pick up only one Rx)
Short length of therapy (not taking Rx as prescribed)
In this case study, we discuss how:
Adheris Health’s expert team of brand specialists designed a multi-channel, synergistic program to address the brand’s main pain points. Infused into the program was in-depth brand and clinical expertise, advanced segmentation, and precision targeting.