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Exclusive Television Audiences

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"Exclusive Television Audiences"

For too long, pharmaceutical and life sciences brands have relied on demographic data and household measurement to inform television media strategy. The result: Wasteful spend on an overexposed audience and an unoptimized media mix.

Swoop is changing all this. Through ML/AI and real world data (RWD), Swoop custom patient segments are built to client-specific market definitions that are higher in audience quality (AQ). By optimizing reach and frequency among the ideal patient audience, brands can optimize their advertising across all television inventory -- linear, addressable and connected TV -- for better engagement, greater conversion and increased Rx lift.

Find out how a leading pharmaceutical brand was able to increase brand conversions by 24% using a custom audience built with ML/AI and RWD.


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