Research Library

Following industry-agnostic global trends provides us as pharma professionals with key insights we can use to evaluate and evolve our HCP engagements.

 To better understand the top trends on the horizon for pharma marketers, Avant Healthcare and Trend Hunter have partnered to deliver an actionable overview of global “megatrends” and tips on how to consider these trends as you develop HCP engagement and marketing plans. In this webcast, we will explore three specific megatrends:

• Experience: Customers are hungry for meaningful experience in everything they do, especially after having changed their daily routines and sacrificed important milestones due to the pandemic
• Authenticity: Customers are inundated with information and desire authenticity and reality from brands they can trust and support
• Hybridization: Customers have quickly adapted to a hybridized approach to business models, products and services that merge to create unique concepts and experiences 

Join us as we detail these megatrends, provide thought starters as inspiration and discuss how to bridge these trends into the pharma arena to address your specific customer needs.

Speakers:

• Audrey Schnelker, PMP – VP, Innovation strategy & operations at Avant Healthcare 

• Andrew Grosvenor – Digital strategist & experience planner at Avant Healthcare

• Ady Floyd – Futurist at Trend Hunter

Offered Free by: MM+M
See All Resources from: MM+M