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Influencing the Digital Pharma Landscape with TikTok
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"Influencing the Digital Pharma Landscape with TikTok"

Usage of social platforms and strategies is a new trend in reshaping healthcare and addressing how consumers and patients seek and digest healthcare information.

Join Lippe Taylor Group and Pfizer as they discuss their recent campaign partnership with 301 Digital, named after the Pfizer tagline — Science Will Win — bringing to life the first Pfizer TikTok influencer content. This discussion tackles how they believe digital will drive value for pharma companies, how to get Gen Z and millennial audiences more engaged in pharma content and outlines the company's unique approach to executing this through their TikTok campaign.


-David Richeson, chief digital officer, Lippe Taylor

-Brian Laird, SVP digital, Lippe Taylor

-Jennifer Kokell, director, digital communications, Pfizer

-Moderator: Jack O'Brien, digital editor, MM+M

Offered Free by: MM+M
See All Resources from: MM+M

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