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Media: Tactics and Strategies Reimagined

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"Media: Tactics and Strategies Reimagined"

How changing consumer priorities are pushing brands to rethink how they launch products, engage with consumers and partner with agencies.

In MM+M’s latest eBook, we examine the steps both traditional and newer publishers have taken to ensure continued relevance as the health media ecosystem continues to evolve in the digital era.

Marketing and media communities are looking for ways to ensure that providers understand how to use social media in an era of misinformation. While Twitter cautiously became the media destination of choice for pharma and healthcare brands, that may change as Elon Musk loosens restrictions and puts companies at risk for more disinformation. Find out if Twitter 2.0 is a healthcare friend or foe as we present two sides of the coin with “Twitter, Elon Musk and Pharma’s Uneasy Detente” and “How Cannabis Firms are Wading Onto an Ad-Friendlier Twitter.”

Pharma is exiting linear TV in favor of video ad buys. Although the industry has been slow to break the TV habit due to onerous regulatory requirements, pharma brands are now branching out in hopes of reaching younger target audiences that don’t watch linear TV. Learn more out why “Forecasters Predict Pharma’s Multi-Billion-Dollar TV Ad Buys Will Shrink in 2023.”

Finally, in the article “Pfizer Puts Mammoth Media Account Into Review,” we take a look at how one of the highest-spending pharma brands is looking to change the way it handles its media, creative, PR and production services as part of a larger transformation. As we emerge from the pandemic, the health media environment remains in a state of flux. For anyone interested in understanding how changing consumer priorities have led brands to rethink how they launch products, engage with consumers and rely on agencies, this is essential reading.

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