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Omnichannel's New Rules of Engagement

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"Omnichannel's New Rules of Engagement"

Omnichannel engagement in the AI era

In MM+M’s latest eBook, we continue our annual tradition of exploring the impact of omnichannel — now even more facile and dynamic with the help of AI — and how pharma companies are managing diverse facets of the customer experience.

Omnichannel marketing continues to transform the way that brands engage with audiences of all kinds. This evolving ecosystem of channels from digital to in-person works best when marketers understand each touchpoint along the customer journey to create an integrated experience. 

In this eBook you will get timely insights on:

  • How pharma can adopt AI applications that can help brands generate meaningful insights, personalize connections and facilitate communication 
  • Another look at the evolving point-of-care channel — which now include digital moments, virtual appointments, communication and more
  • The ways in which medical science liaisons (MSLs) — as one of pharma’s leading drivers of HCP engagement — can help pharma realize their products’ full potential

Download this eBook today!


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