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"Rewriting the Marketing Playbook for HCPs"

In MM+M’s latest eBook, we continue our annual tradition of exploring how, when and where (the why we’ve got down) to engage HCPs.

In the wake of the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. Marketers, however, have not yet adjusted their educational and promotional pitches accordingly. We outline some more effective ways to communicate with these critical audiences.

Medical marketing is in the midst of a transition from multichannel marketing to omnichannel strategies to drive real results both in direct-to-consumer and HCP media campaigns. Find out the ways omnichannel engagement in medical marketing is evolving and to better understand why your organization should get on board now.

Finally, we take a look at the disconnect between pharma leaders who have set their sights on omnichannel strategy but are not fully executing it. While 98% agree it’s important to engage this way, many organizations lack the skills, structure, alignment and technology to make any significant headway. For anyone interested in assessing where the pharma industry stands in terms of omnichannel development, this is essential reading.

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