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The Next Marketing To Healthcare Professionals -- Driving Effective Point-of-Care Campaigns
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"The Next Marketing To Healthcare Professionals -- Driving Effective Point-of-Care Campaigns"

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has recently shifted to digital point-of-care (POC) platforms.

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has recently shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, Harshit Jain MD (entrepreneur and former physician) recently examined the virtual POC marketing ecosystem and shared his marketing acumen with businesses to optimize communication initiatives to prescribers in his book ‘The Next Marketing: To Healthcare Professionals’. Throwing light on the effective campaigning methods mentioned in the book, Harshit Jain MD will aim to equip the Webcast audience with strategies to efficiently cultivate and facilitate digital messages to clinicians within POC channels, enabling them to gain the ability to advance the support that providers receive, to achieve better health outcomes for patients.

Learning Objectives: 

  • The power of an effective POC messaging campaign
  • Data-based learnings to customize messages to an HCP’s specialty
  • Ways to educate HCPs about financial assistance programs
  • Understand the optimal path to reach HCPs
  • Role of analyzing behavior patterns of providers for enhanced digital interactions
  • Driving script lifts through AI-enabled analysis solutions for messaging campaigns

 

Speaker: 

Harshit Jain, MD

Founder and Global CEO, Doceree and the Author of ‘The Next Marketing-To Healthcare Professionals’


Offered Free by: Doceree
See All Resources from: Doceree

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