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As B2C buying expectations take hold in B2B, the cost of maintaining status-quo selling processes is too high to ignore.
Technology and data science capabilities are improving exponentially, but you may be risking future growth and even long-term business viability by failing to adapt to this new era of digital business.
This eBook provides invaluable insight into why business leaders must adopt a modern commerce approach to selling if they intend to survive and thrive in this new environment.
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