COVID-19 has further accelerated pharma brands’ shift toward digital channels to meet their marketing needs. As HCPs receive more and more promotional content, it’s increasingly important for brands to make a positive first impression and provide meaningful information -- and this requires personalization
Marketing teams need to consider additional sources of data, even beyond carefully curated segmentation, to determine which content should be surfaced—and how it should be written—in a particular HCP’s journey.
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