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"Healthcare Ecosystems and the New Consumer-Brand Experience"
Driving a new consumer-brand experience in healthcare
Over 60% of consumers expect an Amazon-like experience in healthcare. Healthcare brands must address these cost-of-entry expectations, informed by their customers’ non-brand experiences both in and out of healthcare. Learn more about how you can leverage this knowledge to drive deeper loyalty and advocacy, position your brand with relevant value and motivate behavior change by speaking to the customer’s emotional experience.
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