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New Rules of Patient Engagement in Social: 5 Case Studies
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"New Rules of Patient Engagement in Social: 5 Case Studies"

On Demand Webinar

COVID-19 has changed the rules for engaging patients with chronic conditions. Some of these changes are temporary (we hope), but many look to be permanent. Several marketing and patient engagement strategies on social - born in response to the pandemic and running for the past 6 months - were so successful, many biopharma marketers have made them staples of their 2021 and 22 plans. On-demand access to medical expertise, digital-first approaches, patient activation in the home, digital adherence, and virtual events are here to stay - even in a post-vaccine world.  

To learn why and how, this webinar will center on 5 recent case studies that illustrate the new rules for engaging patients in social networks. Join us for an interactive discussion focused on proven solutions and grounded in the real-world patient experience:

  • Educating women living with endometriosis about how to prepare for and maximize telehealth appointments (AbbVie)
  • Bringing medical expertise home to masses of spondyloarthritis patients (UCB)
  • Driving adherence among MS patients facing questions about whether and how to continue treatment  (EMD Serono)
  • Improving outcomes through Online Pulmonary Rehab in COPD patients (Home Rehab Network)
  • Connecting vitiligo patients and doctors via interactive virtual events while in-person support groups are on hiatus (Global Vitiligo Foundation)

We will also share what recent patient survey data suggests about the future of telehealth in chronic care.


Offered Free by: MyHealthTeams
See All Resources from: MyHealthTeams

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