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"Has Medical Storytelling Been Canceled? Rethinking HCP Engagement in an Age of Information Overload"

On Demand Webinar

Long, glutted, linear medical presentations are a thing of the past. What we say to HCPs, how we say it, and where we say it has transformed dramatically. HCPs' educational preferences have changed, and the competition for their attention is fierce. Still of fundamental importance to medical education, though, is good storytelling that must now adapt and travel beyond just the page and across channels and devices. During this discussion, we will answer questions around three aspects of this new paradigm:   

• What We Say—How do we condense scientific information in a way that’s relevant to HCPs?
• How We Say It—How can we use impactful visual creative to cut through the noise?
• Where We Say It—What are the best platforms to use to meet HCPs where they are?

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