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Oops, I Spent it Again: What's Wrong with Pharma DTC Marketing & How to Fix it
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"Oops, I Spent it Again: What's Wrong with Pharma DTC Marketing & How to Fix it"

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This year you “got lost in the game” again, dropping millions of dollars promoting your brand to consumers. You’re not sure you have the right audience, whether you chose the right channels or if it made an impact.  You’re not that innocent, and know you’ll need better data assets to plan your campaign, drive campaign precision and get insights for optimization and to deliver a strong ROI.  


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