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"The Acceleration of Digital Health Technologies and the Impact on Adherence in a Post-Pandemic Era"

On Demand Webinar

As the U.S. emerges from COVID-19, in-person patient office visits and pharmaceutical company access to healthcare providers are slowly rebounding. However, we are still nowhere close to pre-COVID levels.  

As behaviors have changed over the past year, in-person care may never be the same. With the acceleration and adoption of new behaviors across healthcare during the pandemic, providers, patients and life science marketers are leaning into technology solutions in new, innovative ways.

“Digital engagement” has had an even greater role,  and necessary role, as the centerpiece of the commercial and marketing strategy for pharmaceutical brands, with a focus on providing integrated access to clinical resources that are critical - educational, financial and behavioral information -  throughout the patients’ treatment journeys. 

This webcast will explore new behaviors and trends of “digital care delivery,” and the health industry’s ability to support providers at the point-of-prescription as well as patients from first fill persistency to treatment compliance, through the execution and impact of emerging digital channels.  

Educational takeaways: 

• Behavior Adoption:  What new provider and patient behaviors are here to stay in a post-COVID world?
• Technology Impact:  How Pharmaceutical brands are supporting providers in the EHR (Electronic Health Record) at point-of-prescription and impacting patients shortly after the point-of-prescription to maintain healthy treatment journeys.
• Measurement: What are real-world examples from providers that are leveraging point-of-care digital engagement to drive first fill, including new-to-brand and returning-to-brand fill impact, providing patients with the information they need to impact adherence? 
• Looking ahead:  What is next for non-personal strategies for targeted personalized patient-centric engagement. 

Offered Free by: Timely by DrFirst
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