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The New State of the Union of Omnichannel 
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"The New State of the Union of Omnichannel "

Rethinking the strategies that optimize the marketing message and reach

A discipline that surged in importance as COVID-19 forced brands to rethink their channel allotments, omnichannel has since become so ubiquitous as to be nearly synonymous with “doing business.” But while everyone may be aware of the ever-growing proliferation of digital, personal, professional and in-person —remember those? — networks to tap into, there remains a lot of inquiries around best practices for segmenting marketing strategies. 

In MM+M’s last eBook of the year, we guide you through some of the ways medical marketers can reach across generational divides to maintain their stalwart audiences, while attracting the new kids on the block. 

A dynamic infographic illustrates how the reimagining of healthcare communications for 2020’s altered promotional landscape led to a successful year for the top 100 North American healthcare marketing and communications firms. 

And the results of tapping three brilliant marketing minds give readers a peek into the future’s uber-hybridized world, and how it’s bound to affect travel plans in 2022.


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