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Supporting Pharma's Digital Transformation
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"Supporting Pharma's Digital Transformation"

How creative agencies can help close the gap between brands’ customer experience and new technologies, strategies and methods

During an April MM+M roundtable in partnership with TCS Interactive Life Sciences, leaders from every side of the industry joined together — in-person, via Zoom and over the phone — to discuss how brand marketers can meet the demands of the ever-evolving innovations in the digital world.

In this era of digital transformation, clients’ needs are changing on a seemingly daily basis, with data and technology at the forefront of personalization and experience. Now more than ever, it’s crucial for agencies to keep up with this pace or get left behind.

In this eBook, we explore why major shifts are important and how it affects relationships and working experiences between life sciences companies and agencies. We also look at how the agencies of the future will provide personalized, purpose-driven experiences with simplicity to empower clients to engage on another level with customers and employees.


Offered Free by: TCS Interactive Life Sciences
See All Resources from: TCS Interactive Life Sciences

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