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Can pharma engage with HCPs on social media? Market research insights from Avant Healthcare
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"Can pharma engage with HCPs on social media? Market research insights from Avant Healthcare"

Sometimes we forget that physicians, first and foremost, are humans.

And they engage with the world in their personal and professional lives like we all do. Going beyond physician-only closed platforms, modern HCPs are actively seeking and engaging with their peers and scientific content on open social media networks.

How can the pharmaceutical industry authentically engage with physicians on social media and support them in their practices? Should the pharmaceutical industry leverage Digital Opinion Leaders (DOLs) to share clinically relevant information? To understand how to engage, we must first understand physicians’ needs and behaviors. 

Join us as we share insights from our recent market research study that uncovers what content and messages are relevant across various physician specialties. You’ll learn specialty-specific preferences for channels, platforms, level of interest engaging with pharmaceutical companies, and more.


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