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Points of Care, Everywhere
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"Points of Care, Everywhere"

A New Ecosystem of Patient Education

This month’s eBook, which addresses new pathways for the point of care, has everything: pharmacists, influencers, the health-tech savvy Hispanic population …. It’s a veritable smorgasbord of intel for healthcare marketers.

In “The New Trusted Voices in Healthcare,” a read into the evolution of HCPs, pharmacists and patient influencers reveals a pretty clear picture — marketers need to move beyond branded messaging to develop patient-centric materials.

In “Ads On Netflix and Disney+? Bring ’Em On, Healthcare Marketers Say,” we look into the horizon of ad-supported plans and the wealth of opportunities it would open up for health-and-wellness marketers.

And an overview of the study “Hispanics Value Health-Tech More Than Their Non-Hispanic Counterparts,” uncovers a surprising responsiveness to health-related marketing among the Hispanic population.

We hope you enjoy this eBook on the exciting evolution of point of care.


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