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"The Pharma Media Toolkit"

Technology enhancing the patient experience

Within the new media landscape of streaming, podcasts, digital health and more, the healthcare and
pharma marketing world is diversifying and expanding its media mix. This month’s eBook, The
Pharma Media Toolkit, pinpoints the ways in which new platforms will facilitate and support the new
vision of medical care — digital health and virtual opportunities — to reach patients where they are.
Open this eBook to read about:

• The wealth of opportunities on streaming and podcast platforms to reach qualified consumers and better understand how they use devices to consume health content.
• The censorship bias on social media toward women’s health content.
• How the standards for evaluating evidence in digital health are not yet commensurate with those of more conventional healthcare solutions.

We hope you find the articles inside enlightening, illuminating and beneficial.

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