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"The High-Performing Go-To-Market Model"

Key strategies from Herspiegel Consulting for implementing a framework for successful new product launches in the life sciences -- drugs, therapies, medical devices, and more

In the life sciences industry, a new product launch comes after years of careful diligent research and development, clinical trials, evidence generation and regulatory submissions. Yet, this does not guarantee commercial success of a product. 

Bringing a product to the launch stage is a critical moment in a product’s lifecycle. Commercializing a new therapy, drug or device is more likely to succeed when there is an experienced team following an established framework. It is important to get the launch components right from the start because there is no time to recover from a slow or sluggish beginning.

To transform an asset into a successful product launch, key elements need to be carefully mapped and planned in the years before a launch. Based on years of experience and more than 75 product launches, Herspiegel Consulting’s go-to-market model provides a comprehensive framework for the 36 months leading up to the launch that de-risks and accelerates successful new product launches and addresses:

• Where to play
• How to win
• How to execute
• Launch plan

Download this eBook to learn more about Herspiegel Consulting’s commercial strategy expertise and its established four-part framework to building a pharma and biotech go-to-market strategy. 

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