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2024 Campaign Optimizations: Drive ROI and reduce media waste with health audience targeting

Register for Your Free Live Webinar Now:

"2024 Campaign Optimizations: Drive ROI and reduce media waste with health audience targeting"

The webinar will kick off at 1:00 PM ET on February 28

Biopharma marketers have spent months crafting, refining and gaining approval on their 2024 media plans, but the important work doesn’t stop there. As the early results of 2024 campaigns roll in, it’s important for marketers to evaluate and optimize early in the year to ensure the most successful results.

Join Jessica Daigle, head of Crossix Audience Segments, and Alexandra Gilson, VP, paid social – department lead, CMI Media Group, as they discuss best practices for health audience targeting on social media and the key campaign optimizations digital marketers should focus on in the first half of the year.

What we’ll cover: 

  • Optimization best practices on social media to drive higher audience quality and more cost-effective qualified reach
  • How brands can translate insights from their test and learn strategy into action 
  • The questions that health brands should ask their media and data partners to ensure campaigns consistently deliver

Speakers:

  • Jessica Daigle, head of audience segments, Veeva Crossix
  • Alexandra Gilson, VP, paid social – department lead, CMI Media Group


Offered Free by: Veeva
See All Resources from: Veeva

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