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"Mapping out the Emergent Non-personal Promotion World"

On Demand Webinar

Non-personal promotion (NPP) is an increasingly utilized strategy in a digital-focused pharma marketing environment. While a majority of healthcare professionals (HCPs) agree that brand advertising is necessary, up to 50% are dissatisfied with the current state of pharma marketing. As physicians face growing demands on their time, the importance of personalized messaging is more noteworthy than ever.

In order to align brand needs with channel output, pharma marketing needs to step away from the broad tactic approach and toward an omnichannel, storytelling approach to keep up with physician demand. Along those lines, this presentation will discuss the emerging trends in pharma marketing, including:

• Latest insights on digital channel spend and growth across platforms
• Understanding how physicians navigate NPP and their perceptions 
• Best practice for designing an omnichannel approach that best aligns with marketing goals and desired campaign outcomes

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