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"Trekking Across a More Personalized Content Journey"

On Demand Webinar

COVID-19 has further accelerated pharma brands’ shift toward digital channels to meet their marketing needs. As HCPs receive more and more promotional content, it’s increasingly important for brands to make a positive first impression and provide meaningful information — and this requires personalization.  

In this presentation, we introduce strategies for meeting HCPs’ individual content needs and brands’ business objectives. Over the course of the presentation, we will explore the following themes:

• Given the trend of reduced rep access, how is pharma marketing evolving?
• Where to start when seeking audience-level insights?
• What are key considerations to tailor content journeys on a unique platform basis?

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