It’s hard to argue that race-based inequality in healthcare access and outcomes has become one of the two defining topics of the medical marketing media the past year, in tight tandem with the coronavirus, whose appearance made those inequities all the starker.
What is the role of businesses and brands in leading change to break the cycle of racism and its derivatives of microaggressions and implicit bias against BIPOC individuals in modern-day America?
This eBook summarizes the panel discussions that took place during MM+M’s Racial Equity Summit, held virtually on February 10. The event shed light on these topics and discussed how companies should respond in an authentic manner, the danger of opportunistic behavior and the toll this continued injustice places on people of color in their work and personal lives.
Some insights include:
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