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"Trend Talks"

Pharma execs discuss key insights from MM+M’s 2021 Healthcare Marketers Survey that will shape marketing in a post-COVID era

In March, MM+M held its first-ever online #TrendTalks event, gathering together a group of seasoned pharma marketers and other industry experts for a virtual roundtable led by MM+M’s editor-at-large, Marc Iskowitz.

The discussion, largely driven by key data points garnered from MM+M’s annual Healthcare Marketers Survey, asked participants to weigh in on what marketing will look like in a post-COVID era, how the pandemic has forced many companies to make drug launches more patient-centric and whether pharma’s reputation for being late adaptors has been forever changed.

Open this eBook for  some of the incredible insights and takeaways shared by the group, and don’t miss our upcoming Trend Talks: Continuing the Conversation webcast on Wednesday, May 12, at 1 p.m. ET.

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