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"#TRENDTALKS"

Key insights from MM+M’s 2023 Healthcare Marketers Survey that inform marketing’s new media mix in the post-COVID era.

On March 23, a group of A-level marketers from biopharma companies and other industry experts gathered in New York City at MM+M’s #TrendTalks event for an insightful series of roundtables, led by MM+M’s editor-at-large Marc Iskowitz. With the industry searching for its post-COVID equilibrium, they discussed how they are reprioritizing and recalibrating their media mix. 

Driven by key data points garnered from MM+M’s latest Healthcare Marketers Survey, the discussions tackled some intriguing topics including:

• The numerous macro-level forces impacting the industry, including the decline of linear TV and the proliferation of alternate channels
• The need for a first-party data strategy and the transition to omnichannel 

Participants also focused discussions on the unification of HCP and DTC audiences, the need to personalize engagement with clinicians and how point-of-care marketing is ensuring transparency.

Download this eBook to glean some of the important insights and takeaways shared by the esteemed group at #TrendTalks.

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