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Obtaining Telecom Network Intelligence and Customer Insight

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"Obtaining Telecom Network Intelligence and Customer Insight"

It takes a mountain of data to deliver a quality customer experience in the 5G era.

Network traffic volume is progressively increasing
within all communications service provider (SP)
networks as 5G technology advances, user devices
gain greater capacity, and applications evolve to better satisfy customer expectations.
The real challenge is that millions of users, billions of connected devices (mobile phones, purpose-built Internet of Things), and scores of applications residing on these devices each require their own operational policies to ensure adequate quality of service, availability, and network performance.
The most important aspect of this growing network complexity is network data management: data collection, data integrity, data cleansing, data reconciliation, and data delivery.
5G services are quickly becoming a business reality, which will breed new expectations concerning the customer experience.
Changing business models combined with the growing need for technical skills augmentation from sources outside of the communications SP ranks increase the need for improved data management and automated data analysis to generate the right types of advanced network and customer insight.


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