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The Real Chemistry Vaccine Confidence Project eBook
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"The Real Chemistry Vaccine Confidence Project eBook"

Dynamic discussions and content focused on moving the needle in vaccine confidence in 2021

Less than a year after the first outbreak of COVID-19 was reported in Wuhan, China, two vaccines in the U.S. to prevent the disease were poised for approval — an epic achievement of science and commerce.

The Real Chemistry Vaccine Confidence Project eBook is a compilation of a year-long collaboration with MM+M that sought to celebrate, advocate and communicate the scientific, logistical and patient-care realities of 2021.

This comprehensive eBook includes:

  • Insights from healthcare and marketing professionals and industry leaders responsible for creating messages to encourage immunizations across the U.S.
  • Recaps of online panel discussions and podcasts illustrating the impact of COVID-19 via real world cases from patients, families and frontline HCPs.
  • Data, analytics and insights around vaccine confidence.

This 12-month project and subsequent eBook is a real-time case study of best practices for getting people the information they need, as quickly as possible, when health-related crises occur.


Offered Free by: Real Chemistry
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