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"Unleashing the Power of Real-World Data: Taking Off the Blindfold to Actionable Insights"

This event will kick off at 1:00pm ET on Thursday, November 14, 2023.

The use of insights derived from real world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process. How does PurpleLab help advertisers and agencies unleash powerful insights driven by RWD? HealthNexus is a platform that facilitates faster and more insightful RFP responses and new business pitches.  Users can explore patient and provider journeys and determine the size and segment of populations in near real-time. The interface is simple to use and facilitates insight discovery through purposeful reports, organized to help you answer the most important questions in the media planning process. 

For advertising agencies and marketing teams, PurpleLab can provide keen insights, from patient and provider population sizing with Cohort and Experience Report, to  a comprehensive view of Rx analytics for up to 10 drugs at once with Prescription Measurement Report. HealthNexus facilitates the full analysis of a Rx market across patients, products, providers and more, all in one platform. 

This webinar with Deerfield will cover: 

• How to use RWD to respond to RFPs and new business pitches in a timely manner. Including:
  • How to validate or design a media targeting strategy
  • Novel ways to explore provider, practice and facility data to gain insights
  • How to monitor a drug’s progress in the market and explore market share

Speakers:
Hannah Lucas,  Director of Product Management, Advertising at PurpleLab

Bob Caprara, Chief Data Scientist at Deerfield Agency

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Offered Free by: PurpleLab
See All Resources from: PurpleLab