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"Career Outlook: Recruitment + Retention"

A look at how the workforce is evolving

Companies have had to reevaluate their recruitment and retention strategies during the pandemic, the Great Resignation and today’s cooling-down job market. Employees, too, have significantly reassessed their professional priorities in this evolving landscape. In MM+M’s latest eBook, we explore the career outlook for the industry and the impact of workplace trends on recruitment and retention.

While many health marketing firms lacked an in-house data operation five years ago, nearly every organization has multiple data scientists on staff now. In “Data scientist? AI prompt engineer? Or both?” we take a look at how traditional data- and analytics-oriented roles have evolved and expanded as AI transforms medical marketing.

The divergent findings in “Pharma marketing industry divided over workplace DEI, survey shows” reflect an industry grappling with diversity efforts at work. When it comes to attitudes about workplace efforts related to diversity, equity and inclusion (DEI), pharma marketers have very different opinions. Nearly one-third say DEI efforts are “too much” while 22% say it’s “too little” and 23% “about right.”

These findings demonstrate how DEI efforts have yet to create impactful change. As a result, interest may have plateaued at some organizations and affirmative action may even be at risk of being scaled back. In “Forging ahead with diversity,” directors of diversity and HR share their insights into the impact of DEI initiatives on their workforces.

For anyone interested in assessing how the industry is regarded by the people who matter the most – their employees — this is essential reading.

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