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"MM+M Media Summit eBook"

A series of in-depth discussions probing the timely trends affecting the business model for media buyers.

The health media ecosystem continues to evolve amid game-changing innovation and an uncertain economy. At the 2023 MM+M Media Summit, healthcare marketers, health media luminaries, content providers and media buyers weighed in on the compelling issues that the industry faces: the fight against misinformation, the rise of AI-generated content, programmatic technology in the AI era, content personalization at the point of care, omnichannel curation and much more.

Planning content and media to engage the right customers in the right ways has never been simple, and the proliferation of new technology and practices has further complicated the endeavor. This MM+M eBook, containing detailed summaries of the 12 panel sessions from the November 8, 2023, event, spotlights what brand managers, media agencies and digital platforms must consider when planning for, reaching, engaging and involving complex and precise audiences today.

Read more on how to enrich the patient journey, provide value and create a 2024 game plan by downloading this eBook today.

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