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"MM+M #TrendTalks Takeaways"

MM+M’s most recent roundtable discussions with pharma and med-tech executives examined AI’s impact on data insights and the evolution of omnichannel in the new marketing ecosystem.

MM+M’s latest #TrendTalks discussion on November 16 with A-level marketers from biopharma companies and other healthcare organizations focused on harnessing strategies and tools surrounding data preparedness to enable access to the right insights and the right data. Moderated by MM+M editor-at-large Marc Iskowitz, the discussions shed light on timely topics including:

• The expansion of point-of-care marketing as a key component of omnichannel approaches
• The importance of adequately representing patient populations across all communications
• The de-siloization of pharma messaging with HCPs  
• The growing benefits of generative AI tools in the industry 
• And much more

Download this eBook to read the important insights and takeaways shared by the esteemed group at MM+M’s most recent #TrendTalks event.

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