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"MM+M #TrendTalks Takeaways"

MM+M’s most recent roundtable discussions with pharma and med-tech executives delved into the processes involved for marketers to guide customers from trialist to adopter

MM+M held its latest #TrendTalks roundtable on March 13 with marketing executives from biopharma companies, where the discussions focused on balancing tech and traditional approaches in today’s marketing ecosphere.

Moderated by MM+M editor-at-large Marc Iskowitz, and using findings drawn from MM+M’s 2024 Healthcare Marketers Survey, the deep-dive discussions shed light on hot topics including:

• The ways AI, generative AI and natural language processing (NLP) are being infused into the pharma life cycle
• The important and evolving roles of sales reps as marketing efforts increasingly go digital
• Using omnichannel to help move products up the adoption scale
• And much more

Download this eBook to read the important insights and takeaways shared by the esteemed group at MM+M’s most recent #TrendTalks event.

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