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"MM+M #TrendTalks Takeaways"

Key insights from MM+M’s 2023 Healthcare Marketers Survey that inform the forces driving healthcare marketing post-pandemic

On May 11, a small gathering of A-level marketers from biopharma companies and other experts came together for MM+M’s #TrendTalks event in New York City, an insightful series of roundtable discussions exploring the forces driving healthcare marketing at the tail end of the pandemic. 

Moderated by MM+M’s editor-at-large Marc Iskowitz, and drawing on key data points garnered from MM+M’s latest Healthcare Marketers Survey, the discussions shed light on timely topics including:

• The ways in which marketers balance the information needs of HCPs with the need for relevancy, especially in point-of-care media

• The integration of AI and machine learning into marketing strategy and execution

• Building the mar-tech know-how and organizational competency to coordinate and personalize messaging across media 

Participants also discussed the rise of data-driven omnichannel approaches, macroeconomic headwinds impacting the biopharma and med-tech commercial models and the value of messaging experimentation.   

Download this eBook to glean some of the important insights and takeaways shared by the esteemed group at #TrendTalks.

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