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"PERSONALIZING THE CARE EXPERIENCE IN 2023"

HOW DATA CAN FUEL HEALTHCARE MARKETERS TO REACH AUDIENCES IN THE MOMENTS THAT MATTER

A wave of consolidation is revolutionizing healthcare in the United States, with big industry players — everyone from UnitedHealthcare to new entrants like Amazon — acquiring the latest startups in the space and breaking down the traditionally siloed patient care experience. What’s emerging in its wake is a new, more connected era of personalization for patients, healthcare professionals and insurers. 

This is great news for pharma marketers. 

• In our latest cheat sheet, Personalizing the Care Experience in 2023: How Data Can Fuel Healthcare Marketers to Reach Audiences in the Moments That Matter, we examine the evolving healthcare landscape and share:
• What’s driving change in the industry and how it impacts patients, healthcare providers, insurance companies — and pharma marketers
• Why a holistic, personalized care experience is good news for advertisers 
• How people-based advertising allows marketers to enrich their first-party data, leverage direct partner integrations like Adstra and IQVIA to optimize messaging, execute brand-safe omnichannel campaigns that adhere to HIPAA regulations, plus measure online and offline success from a unified view in a single platform

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