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The power of machine learning, artificial intelligence and real world data can help drive higher audience quality and script lift.
Real world health data, in conjunction with artificial intelligence and machine learning, offers an unprecedented opportunity for pharmaceutical marketing to drive script lift. It allows marketers to go beyond traditional targeting and connect with more relevant consumer audiences through condition-specific patient segments.
In this sponsored MM+M eBook, “Targeting Solutions for Healthcare Marketing,” Swoop’s leaders present the limits of traditional targeting methodologies and the advantages of custom audience alternatives for modern healthcare marketing.
Changes that have impacted targeting, privacy and media buys are forcing pharma marketers to adopt a better approach to reaching customers. Real world data-driven methods allow companies to not only have better conversations with the right patients but also take a more privacy-safe approach to engaging them. That means pharma brands can more effectively educate patients about their disease state and treatment options.
Swoop’s purpose-built technology creates customized segments to meet the specific needs
of brands so that they can better reach consumers where they are and empower them to actively participate in their diagnostic and treatment journeys. Ultimately it not only benefits the brands but also the patients with better health outcomes and improved quality of life.
Read more on how to tap into the marketing power of real world health data by downloading this eBook today.
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