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Over the past few years, the personal information of millions of credit and debit card users has been jeopardized through data breaches at major retail stores, causing heightened concern and loss of sales. This situation is a uniquely challenging one for retailers, as they struggle to ensure that all customer data is fully secure and protected from any future breaches.

Despite retailers' current efforts, consumers still feel wary about the safety and security of their credit and debit cards. Consumers are almost universally aware of the recent breaches and are very concerned about the possibility of future incidents. They believe that retailers could be doing more to keep their data secure and are willing to go so far as to stop shopping at retailers who are unable to protect their data. Honeywell commissioned this consumer trust survey to add context to the growing concern about personal data security issues at major retailers and the impact such concern has on consumer trust, actions, and expectations.

Key Research Objectives:

• Understand consumers' current awareness of data breaches, and discover which breaches are most top of mind;
• Compare consumers' concern for their credit and debit card information with other specific security concerns;
• Measure the impact that data breaches have already had on consumer behavior; and
• Explore consumer thoughts and opinions on data breaches and prevention techniques such as encryption technology.

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