- Agency 100
- Partner Content
With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)
Medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce wasted spend. The session will also demonstrate how a more precise CTV buying strategy can help take the guesswork out of linear TV planning, further enhancing brand outcomes more efficiently.
Offered Free by: Swoop
See All Resources from: Swoop