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"The Partnership Paradox"

Getting closer to doctors when we're further apart

Earlier this year, Razorfish Health, in collaboration with MM+M, surveyed HCPs to gain insight into their changing needs and attitudes in today’s environment.

The results, garnered from almost 1,000 responses, show that fundamental shifts are occurring in the ways in which we need to engage with the modern HCP.

Four powerful themes emerged from the data, including: The role of the rep; An increasing desire for real world evidence; A need for more personalized communications; and A new respect for the informed patient.

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