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"DTC Data-Driven Planning: Three Lessons and a Proof Point"

This time of year, as a pharma marketer, you are deep into brand planning for the next budget process. To fuel your strategies, it’s critical to have the right data sources and analysis frameworks to significantly enhance your branded promotion

Our white paper will focus on Direct-to-Consumer (DTC) advertising planning. With over 20+ years of industry experience, we know the marketing analytics and consumer research required to get your DTC campaign ready for launch. Here we’ll provide our top three lessons on how to leverage valuable data assets for DTC advertising planning. Then we will illustrate those lessons with an example that proves the value of these lessons.

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