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"Understanding the Payer Mindset Throughout the Brand Journey"
Payers are the gatekeepers of product utilization
Access is what paves the way for sales. As brands progress through their lifecycles, payers have influence at various stops along the way; for instance, when a product receives a new indication, or a competitor enters the market. The infographic enclosed is a roadmap to understanding how payers can impact a brand’s commercial journey.
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