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Discover How To Amplify HCP Communications In Pharma
MM+M’s March 2022 eBook, Engaging HCPs, plays in the key of March’s changeable nature: “in like a lion, out like a lamb.”
In “Pharma Content for HCPs,” we are reminded that HCPs are people, just like us. They, too, prefer communications to be thoughtful and less frequent — in the inimitable words of James Brown “Hit it and quit it.” For anyone interested in what’s catching pharma’s eye and what’s going directly into the bin, this is essential reading.
Hospitalists — in-house physicians who oversee care for hospitalized patients — were hard to reach before the pandemic and are even tougher to get to now. “(Re) Meet the Hospitalists” goes deep inside the minds of these specialists to understand how drug and device companies eager to grab their attention can do so in a manner conducive to all.
And if you like awards, you’re gonna love this month’s infographic. In “Both Sides Now: Top Rated,” we offer a bird’s-eye view of the current landscape of digital targeting methods, technology and non-personal promotion, from both the marketers’ and advanced practice providers’ side.
We hope you enjoy this eBook.
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