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Digital Consumer Trends in Pharma 2022 [exclusive report]
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"Digital Consumer Trends in Pharma 2022 [exclusive report]"

83% of consumers are more likely to use a brand website that has a doctor directory

The digital trends that had gained positive traction pre-COVID are now hardwired into how people make decisions about every step of their care—including medications and treatment options. To better understand new drivers of choice and loyalty, Press Ganey asked 1,000+ healthcare consumers about their preferences and expectations related to pharmaceutical and life sciences brands. 83% said they’d be more likely to use or recommend a brand website that has a provider directory.

Get the full report to learn how to better engage consumers throughout their digital care journey—from discovery to treatment.

Download this report to learn: 

  • What consumers look for in a pharmaceutical brand website 
  • The convenience-enhancing features that attract consumers and drive conversions 
  • How to improve brand loyalty via your “owned” digital properties


Offered Free by: Press Ganey
See All Resources from: Press Ganey

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