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Roku's 2022 Predictions Report
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"Roku's 2022 Predictions Report"

How can your brand benefit from streaming TV?

With the amount of ad-supported content built for TV streaming forecast to ramp up over the next few years - and with it, viewers switching from traditional paid TV - the decade of streaming is upon us. Enter Roku’s 2022 Predictions Report, a guide to how streaming TV will fit into the media mix.

Written for digital marketers, the report is broken down into five predictions. They’re culled from trends seen from consumers on Roku’s streaming channel (America’s number-one TV streaming platform by hours streamed), clients advertising on its ad framework (Roku Core 6), as well as content owners and the industry-at-large. 

Each prognostication is supported by data and accompanied by takeaways for brands:

1. Where advertisers considering branded entertainment should place their bets 

2. What the first breakthrough hit to come to ad-supported streaming might look like

3. Which ways marketers may increase their comfort level with TV streaming

4. How brands are set to take advantage of streaming’s ability to facilitate a first-party data strategy

5. A method of gauging the impact of streaming campaigns that’s poised to up the transparency and accuracy of performance measurement

With relevant case studies throughout, this can’t-miss report will help you understand how your brand stands to benefit from streaming TV.

Download today!


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