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"3 Strategies for Using Health Audience Segments to Support Omnichannel Marketing"

As consumers engage with different types of media, pharma brand marketers are navigating new channels, collecting fresh insights and needing to stay current on privacy regulations and legislation.

In an effort to improve the quality of audience reached across channels and platforms, there has been a significant increase in use of health audience segments by pharma marketers and media agencies — up from 15% to 30% in the last two years.* Join Veeva Crossix to learn how to activate privacy-safe health audiences that meet different campaign goals and understand what to look for in a health data provider. Also, find out how campaign performance insights from health audiences can help you execute omnichannel marketing.

*Source: 2022 Veeva Crossix DIFA campaign data 

Speakers: 

• Jeremy Mittler, Head of Crossix Audiences Segments at Veeva

• Anna Cammisa, Director, Business Insights at CMI Media Group

• Ian Goldsweig, Senior Director at Crossix Analytics Services, Veeva

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