MM+M’s most recent roundtable discussions with pharma and med-tech executives delved into the processes involved for marketers to guide customers from trialist to adopter
MM+M held its latest #TrendTalks roundtable on March 13 with marketing executives from biopharma companies, where the discussions focused on balancing tech and traditional approaches in today’s marketing ecosphere.
Moderated by MM+M editor-at-large Marc Iskowitz, and using findings drawn from MM+M’s 2024 Healthcare Marketers Survey, the deep-dive discussions shed light on hot topics including:
Download this eBook to read the important insights and takeaways shared by the esteemed group at MM+M’s most recent #TrendTalks event.
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