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Pharma's focus on specialty care: The impact on HCP practice
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"Pharma's focus on specialty care: The impact on HCP practice"

Current pharmaceutical developments are increasingly focused on specialty care.

These high-value drugs targeting complex or rare conditions are dominating today’s market, making up the majority of novel FDA drug approvals with new breakthroughs every year, along with a growing share of manufacturer revenue.

The expanding specialty market places increasing demands on physicians’ time, continuing education, and practice. This presentation will discuss these growing trends, including:

  • Which “hot” therapeutic areas to keep an eye on
  • How the role of primary care physicians in the growing specialty market is evolving
  • Impact of specialization on HCP audiences

Important note: We apologize for the technical difficulties during our original scheduled webinar on July 20th, 2022 at 1PM ET. We will be moving this webinar to Thursday, July 28th at 1pm ET.

 

Speaker:

Tina Fresta, BA, MPH 

Medical Communication Strategist 

epocrates


Offered Free by: epocrates
See All Resources from: epocrates

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